Definition
Desk research is the market research method using existing data and information sources. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
You know Desk research is doing work when it changes a weekly choice — price, hire, channel, or kill. The working definition: Market research method using existing data and information sources.
Common mistake
Using Desk research as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Design thinking
Human-centered approach to innovation that focuses on understanding user needs.
Read definition →
Desirable stock
Investment that meets specific criteria for quality, growth, or value characteristics.
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Development bank
Financial institution that provides funding for economic development projects.
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Development stage
Phase of a company's growth focused on product development and market entry.
Read definition →
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