Definition
Demographics is the statistical characteristics of a population, such as age, income, and education. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Demographics?” The useful answer is concrete: statistical characteristics of a population, such as age, income, and education. A slide title is not an answer.
Common mistake
Using Demographics as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Delisting
Removal of a company's stock from a stock exchange or trading platform.
Read definition →
Demerger
Corporate action where a company splits into two or more separate entities.
Read definition →
Denomination
Face value or stated value of a financial instrument or currency.
Read definition →
Depletion
Accounting method for allocating the cost of natural resources over time.
Read definition →
Research more
Open the word in an AI tool with a ready prompt. We do not send your data.
Get one word every week
A 3-minute read: 1 word, 1 founder lesson, 1 tool.