Definition
Deflation is the economic condition characterized by a general decrease in prices over time. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Deflation?” The useful answer is concrete: economic condition characterized by a general decrease in prices over time. A slide title is not an answer.
Common mistake
Using Deflation as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Defined benefit plan
Retirement plan where benefits are predetermined based on salary and years of service.
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Defined contribution plan
Retirement plan where contributions are specified but benefits depend on investment performance.
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Delegation
Process of assigning tasks and authority to subordinates while maintaining accountability.
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Delisting
Removal of a company's stock from a stock exchange or trading platform.
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