Definition
Continuous improvement is the ongoing effort to enhance products, services, or processes incrementally. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
In a Monday review, someone writes Continuous improvement on the board and restates it: “Ongoing effort to enhance products, services, or processes incrementally.” The next move is a test, a cut, or a double-down — not another debate about the word.
Common mistake
Using Continuous improvement as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Contingent liability
Potential financial obligation that depends on future events occurring.
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Contingent worker
Employee hired on a temporary or project basis without permanent status.
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Contract
Legally binding agreement between two or more parties defining their obligations.
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Contract manufacturing
Outsourcing production to third-party manufacturers under contract.
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