Definition
Co-promotion is the joint marketing campaign between two companies to promote each other's products. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
A mentor asks, “What is your Co-promotion?” The useful answer is concrete: joint marketing campaign between two companies to promote each other's products. A slide title is not an answer.
Common mistake
Using Co-promotion as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Co-opetition
Business strategy combining cooperation and competition with other companies.
Read definition →
Co-packer
Company that manufactures products for other brands under contract.
Read definition →
Co-venture
Business partnership where companies share resources and risks for mutual benefit.
Read definition →
Coefficient of variation
Statistical measure of relative variability in investment returns.
Read definition →
Research more
Open the word in an AI tool with a ready prompt. We do not send your data.
Get one word every week
A 3-minute read: 1 word, 1 founder lesson, 1 tool.