Definition
Channel strategy is the plan for reaching customers through various distribution and sales channels. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Channel strategy. Once they agree it means “Plan for reaching customers through various distribution and sales channels”, the argument becomes a decision.
Common mistake
Using Channel strategy as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Channel distribution
Path through which products move from manufacturer to end consumer.
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Channel partner
Third-party company that helps sell or distribute another company's products.
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Characteristic line
Graph showing the relationship between a security's returns and market returns.
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Chart of accounts
Organized list of all accounts used in a company's accounting system.
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