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CGeneralUpdated 2 Nov 2026

Capital gain

Profit realized from the sale of an asset at a price higher than its purchase cost.

Definition

Capital gain is the profit realized from the sale of an asset at a price higher than its purchase cost. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.

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In the room

How the word shows up in a real conversation.

In a Monday review, someone writes Capital gain on the board and restates it: “Profit realized from the sale of an asset at a price higher than its purchase cost.” The next move is a test, a cut, or a double-down — not another debate about the word.

Common mistake

Using Capital gain as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.

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