Definition
Affiliate is the partner or associate who promotes products in exchange for commission or rewards. Founders reach for it when a vague conversation needs a shared, specific meaning. Name it clearly, then let the next decision — a hire, a price, a test, or a pass — follow from that meaning.
In the room
How the word shows up in a real conversation.
Two cofounders disagree until they define Affiliate. Once they agree it means “Partner or associate who promotes products in exchange for commission or rewards”, the argument becomes a decision.
Common mistake
Using Affiliate as a label instead of a fact. If you cannot point to the evidence — a number, a customer, or a written assumption — you are using the word as jargon.
See also
Affiliate program
Marketing arrangement where partners earn commissions for driving sales or leads.
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Affiliate program management
Oversight and optimization of partner relationships and commission structures.
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Advertising rate card
Document listing the costs and specifications for different advertising placements.
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Advertising revenue
Income generated from selling advertising space or time to other businesses.
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