Brand

A brand is a name, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand’s customers, its owners and shareholders.

A Scenario : What’s in the Brand

Julie is the marketing manager for “Fashionable Threads,” a new clothing company that specializes in trendy & budget-friendly apparel for young adults. Her goal is to create a brand identity that resonates with their target market and makes them stand out from their competition.

The brand of a business basically encompasses all its defining features, be it name, logo, messaging or overall image. It’s how customers view the company and what sets it apart from its competitors.

Julie begins her process by researching the desires and values of the company’s target market. From her findings, she discovers that consumers want fashionable clothing that is reasonably priced while also having a strong sense of individuality. They also prioritize authenticity over all else.

After doing her homework, Julie came up with the concept of ‘Fashionable Threads’ – a brand that celebrates their unique and up-to-date designs, all at an affordable cost. To reflect this, she created a logo featuring an attractive contemporary typeface & strong color palette.

Julie is devoted to crafting the company’s image through diverse measures such as social media, influencer marketing and public events. Not to mention, she ensures that all the branding remains consistent in all customer engagements and marketing developments.

All this has a positive effect on the company’s image, making it well-known & recognizable among its target audience. Young adults are attracted to Fashionable Threads due to its variety of stylish yet reasonably priced clothing, resulting in higher sales & an improved reputation.

In this scenario, the brand was crafted strategically to provide the business with a unique identity amongst its competitors and entice the target market.