Advertising
Advertising involves creating & distributing messages to boost a product, service or brand. This generally entails techniques such as paid search, display ads, social media and influencer marketing for reaching…
The Startup Alphabet: A-Z Terms and Abbreviations
Welcome to The Startup Alphabet, your go-to guide for understanding the complex world of startup terminology. From A-Z, we’ve compiled a comprehensive list of key terms and abbreviations used in the field of entrepreneurship and business. This glossary is designed to help entrepreneurs, startup founders, and business-minded individuals navigate the jargon and stay up-to-date with the latest trends and concepts.
Asset/Assets
Assets are valuable resources, either physical or virtual, of financial worth that can be used, controlled and exchanged by an individual or company. A startup’s assets are composed of both…
Angel-investor
An angel investor is an individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. Angel investors are typically affluent individuals or groups…
Accelerator Programs
Accelerator programs are designed to support entrepreneurs and help startup businesses successfully develop their products & services, as well as help them quickly scale up. Most often, these programs include…
Acquisition
Acquisition is the process of obtaining or procuring something, typically through financial investment or negotiation. It is a common business strategy adopted by both small and large companies alike, as…
Annual report
An annual report is an extensive summary of a company’s activities throughout the year. It usually consists of financial details like the organization’s income statement, balance sheet and cash flow…
Audit
Auditing is an essential process to ensure accuracy, compliance and identify areas that need improvement. An independent third party conducts audits to evaluate individuals, organizations, systems, processes, projects or products.…
Balance sheet
A balance sheet is a report of a company’s financial position and one that provides insight into what the organization owns, owes and has invested by shareholders. It is a…
Brand
A brand is a name, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business,…
Break-even point
Break-even point is the line in which a company’s total costs equal total revenues, meaning they make neither a profit nor a loss. It’s an essential tool for businesses to…
Business plan
A document that outlines a company’s goals, strategies, and projected financial performance.
Business model
The way a company creates, delivers and captures value.
Business development
Business development is an integral part of any organization’s success. It entails the identification of new partners and markets, as well as building strong relationships with them, to create long-term…
Capital
Capital is a means of financial or material resources used in the production or acquisition of goods or services. It can also refer to money or wealth invested in a…
Cash flow
Cash flow is an incredibly important metric in measuring the financial health of both businesses and individuals. It is a measure of the movement of money over a specified period,…
Competitive analysis
Competitive analysis is a critical step in the market-driven decision making process. By assessing what your competition is doing and how they operate, you can gain valuable insights that help…
Consumer
Consumers are the ultimate purchasers of goods and services, who acquire them for their own personal or collective use. They are often regarded as the end users of a certain…
Cost of goods sold (COGS)
Cost of Goods Sold (COGS) is the total cost of a company’s inventory that has been sold to customers during a period of time. The total cost associated with creating…
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a vital part of any organization which helps to manage customer relations and potential customers efficiently by organizing, automating, and synchronizing business operations including sales,…
Debt
Debt is a form of borrowing money from other sources such as individuals, organizations or companies. In most cases, it comes with an agreement to repay the amount of debt…
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The financial impact of effective COGS management : A Case Study
This is a potential example of how a small retail business specializing in handcrafted items was able to reduce cost of goods sold (COGS). The company achieved this by negotiating…